Soroti, Uganda | The Paramount Chief of Kumam, HRH Papa Raphael Otaya, has placed maternal and child health at the centre of his cultural leadership by calling on his subjects to donate blood in partnership with the Uganda Red Cross Society.
Operating under the theme “Unity and Health: Save a Mother, Save a Life,” the campaign seeks to reduce preventable deaths linked to persistent blood shortages in health facilities.
Mothers facing complications during childbirth, accident victims, children with severe anaemia, and patients undergoing major surgery remain the most affected when blood is scarce.
HRH Otaya urged residents of Kalaki, Kaberamaido, Soroti and other districts to embrace voluntary blood donation as a civic and cultural duty.
He emphasised that saving lives goes beyond hospitals and requires the collective responsibility of communities.
The Uganda Red Cross Society hailed the involvement of the Kumam cultural institution, noting that traditional leaders play a critical role in influencing public behaviour.
Officials expressed optimism that the initiative would significantly raise awareness and increase blood collections in Eastern Uganda.
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